Smashing Magazine

For Professional Web Designers and Developers
  1. Designing The Perfect Feature Comparison Table

       

    Not all products are created equal. While we repeatedly buy some products almost mindlessly, for others, we take a lot of time to make a purchasing decision. For a price tag that meets a certain threshold or if we are particularly invested in the quality of a product, we want to be absolutely certain that we are making the right choice and are getting a good product for a good price. That's where a feature comparison table makes all the difference.

    Feature comparison tables are helpful not only in their primary function, though. When designed properly, they can aid in decision-making way beyond placing product specifications side by side. They can also add meaning to an otherwise too technical product specification sheet, explaining why a certain feature is relevant to the customer or how a certain product is better than the others.

    The post Designing The Perfect Feature Comparison Table appeared first on Smashing Magazine.

  2. The Nine Principles Of Design Implementation

       

    Recently, I was leading a training session for one of our clients on best practices for implementing designs using HTML and CSS. Part of our time included a discussion of processes such as style-guide-driven development, approaches such as OOCSS and SMACSS, and modular design. Near the end of the last day, someone asked, “But how will we know if we’ve done it right?

    At first, I was confused. I had just spent hours telling them everything they need to “do it right.” But after thinking about it, I realized the question was rooted in a deeper need to guide and evaluate what is often a set of subjective choices — choices that are sometimes made by a lot of different people at different times.

    The post The Nine Principles Of Design Implementation appeared first on Smashing Magazine.

  3. Tracking Internal Marketing Campaigns With Google Analytics

       

    Editor's Note: This article is targeted at readers experienced in using Google Analytics. If you're new to Analytics, the following guide might be challenging.

    Many websites use internal advertising in the form of banners or personalized product recommendations to bring additional products and services to the attention of visitors and to increase conversions and leads.

    Naturally, the performance and effectiveness of internal marketing campaigns should be assessed, too, as this is one of the most powerful instruments for generating more leads, more conversions and more revenue on your website. In many cases, web analysts use Google Analytics' UTM campaign parameters to track internal advertising.

    The post Tracking Internal Marketing Campaigns With Google Analytics appeared first on Smashing Magazine.

  4. Friendly, Frictionless Work: Best Practices For Enterprise Messaging UX, From Slack

       

    Creating good user experiences for apps inside messaging platforms poses a relatively new design challenge. When moving from desktop web to mobile interfaces, developers have had to rethink interaction design to work around a constrained screen size, a new set of input gestures and unreliable network connections.

    Like our tiny touchscreens, messaging platforms also shake up the types of input that apps can accept, change designers’ canvas size, and demand a different set of assumptions about how users communicate.

    The post Friendly, Frictionless Work: Best Practices For Enterprise Messaging UX, From Slack appeared first on Smashing Magazine.

  5. How To Work Out What To Charge Clients: The Honest Version

       

    Have you ever read a post that has left you feeling wholly inadequate because you know you can't live up to the high standards they layout? Well, that is how I feel when I read posts about how much to charge my clients.

    When Smashing Magazine asked me to write an article sharing my thoughts on pricing my services, I agreed without much thought. But now I sit down to write it, and I'm faced with a conundrum. Do I write about how you should price projects or do I tell you the truth about the unorthodox approach I take?

    The post How To Work Out What To Charge Clients: The Honest Version appeared first on Smashing Magazine.